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Pocket Pivot Review - ETH extended but...

Ethereum had an extended pocket pivot yesterday. But this may be the start of a stronger uptrend.

Main Theme

Public companies are rapidly adopting an "Ethereum Treasury Strategy," mirroring the playbook that made MicroStrategy famous for Bitcoin. This new trend is driving a surge of institutional capital into Ethereum (ETH), with significant implications for ETH price, DeFi adoption, and the broader crypto ecosystem.

Key Points

1. The Rise of Ethereum Treasury Companies

  • Multiple public companies (e.g., SharpLink Gaming, Bit Digital, Bitmine) are raising hundreds of millions of dollars to buy and hold ETH as a core treasury asset.

  • This strategy gives institutional and public market investors exposure to ETH, especially those unable or unwilling to buy crypto directly due to regulatory or operational hurdles.

  • Unlike Bitcoin treasury companies, Ethereum treasury firms can also stake, restake, and deploy ETH in DeFi protocols, generating additional yield and revenue.

2. Institutional Demand and Market Impact

  • The influx of institutional capital is described as a "massive unlock" for ETH and Ethereum DeFi, opening up the asset class to trillions of dollars previously sidelined in public markets.

  • In just one month, public companies have acquired over 400,000 ETH, with projections of $1 billion in monthly ETH purchases if the trend continues.

  • This demand is expected to drive up ETH price and Total Value Locked (TVL) in DeFi, as treasury companies actively use their ETH in staking and lending protocols.

3. Education and Wall Street Adoption

  • As these companies report quarterly earnings, they will educate Wall Street on Ethereum, DeFi, and yield strategies, further mainstreaming the ecosystem.

  • The hosts argue that this is a pivotal moment for Ethereum, akin to Bitcoin’s institutional breakout in 2020–2021.

4. Investment Opportunities and Risks

  • Investors can gain exposure by:

    • Buying ETH directly (and staking it). Or buying ETHE or 2x ETHU.

    • Investing in ETH-focused public companies (with attention to premium/discount to NAV and share dilution).

    • Investing in DeFi protocols likely to benefit from increased institutional activity.

  • The episode cautions about risks, especially with new or small treasury companies that may use risky DeFi strategies or face share dilution.

5. Broader Implications

  • The trend is expected to accelerate with regulatory clarity and as more companies and ETFs adopt ETH strategies.

  • The Ethereum ecosystem is likely to see a "DeFi Summer 2.0," with renewed growth and innovation.

  • While some in the crypto community worry about centralization or Wall Street influence, the hosts emphasize that public market adoption provides choice and is a natural evolution of a successful, open blockchain.

Table: Ethereum Treasury Company Trend at a Glance

AspectDetails
Main PlayersSharpLink Gaming, Bit Digital, Bitmine, others
Capital RaisedHundreds of millions to billions USD
ETH AcquiredOver 400,000 ETH in recent months
Unique FeaturesStaking, DeFi yield, public market access
ImpactHigher ETH price, DeFi TVL surge, Wall Street education
RisksShare dilution, risky DeFi strategies, company blow-ups


Conclusion

Public companies are driving a new wave of institutional ETH demand by adopting treasury strategies that go beyond simple holding—staking, lending, and integrating with DeFi. This is expected to reshape Ethereum’s market dynamics, boost DeFi, and educate traditional finance about the crypto ecosystem. While the opportunity is significant, investors are urged to understand the risks and nuances of this rapidly evolving space123456.

  1. https://www.coindesk.com/markets/2025/07/08/ether-treasury-firm-btcs-surges-100-on-100m-eth-buying-plan
  2. https://www.prnewswire.com/news-releases/bit-digital-shifts-entire-treasury-to-ethereum-becomes-one-of-the-largest-eth-holders-among-public-companies-302498824.html
  3. https://www.unlock-bc.com/145382/ethereum-co-founder-joe-lubin-unpacks-eths-future-treasury-strategy-amidst-web3-evolution/
  4. https://www.fxleaders.com/news/2025/07/10/ethereum-investments-fuel-stock-price-surges-for-public-companies/
  5. https://www.mitrade.com/insights/news/live-news/article-3-942678-20250708
  6. https://cointelegraph.com/news/bit-digital-shifts-bitcoin-treasury-ethereum-eth-holdings
  7. https://www.youtube.com/watch?v=__3isiXEM0k
  8. https://unchainedcrypto.com/these-4-crypto-treasury-companies-are-primed-for-a-price-crash/
  9. https://cryptopotato.com/another-public-company-treasury-pivots-to-ethereum-with-172m-raise/
  10. https://www.theblock.co/post/361348/bit-digital-swaps-entire-treasury-into-ethereum-says-its-now-a-top-public-eth-holder-after-a-173-million-splurge
  11. https://www.coingecko.com/en/public-companies-ethereum
  12. https://www.ainvest.com/news/ethereum-stability-attracts-10-3-billion-institutional-investment-2025-2507/
  13. https://www.nasdaq.com/articles/btcs-inc-raise-100-million-2025-strategic-ethereum-acquisition
  14. https://www.mitrade.com/insights/news/live-news/article-3-945303-20250709
  15. https://www.dwf-labs.com/research/crypto-vcs-key-highlights-from-ethcc-cannes-2025
  16. https://coingeek.com/crypto-treasury-companies-first-borrow-then-sorrow/
  17. https://www.sygnum.com/blog/2025/05/30/institutional-defi-in-2025-the-disconnect-between-infrastructure-and-allocation/
  18. https://seekingalpha.com/article/4800341-btcs-rise-of-the-ethereum-treasury-company
  19. https://finance.yahoo.com/news/gamesquare-completes-5-million-ethereum-163533785.html
  20. https://cryptorobotics.ai/learn/trading/ethereum-institutional-investment-market-dynamics/
  21. https://live.euronext.com/fr/products/equities/company-news/2025-06-26-part-its-ethereum-treasury-company-strategy-company
This information is provided by MoKa Investors, LLC DBA Virtue of Selfish Investing (VoSI) is issued solely for informational purposes and does not constitute an offer to sell or a solicitation of an offer to buy securities. Information contained herein is based on sources which we believe to be reliable but is not guaranteed by us as being accurate and does not purport to be a complete statement or summary of available data. VoSI reports are intended to alert VoSI members to technical developments in certain securities that may or may not be actionable, only, and are not intended as recommendations. Past performance is not a guarantee, nor is it necessarily indicative, of future results. Opinions expressed herein are statements of our judgment as of the publication date and are subject to change without notice. Entities including but not limited to VoSI, its members, officers, directors, employees, customers, agents, and affiliates may have a position, long or short, in the securities referred to herein, and/or other related securities, and may increase or decrease such position or take a contra position. Additional information is available upon written request. This publication is for clients of Virtue of Selfish Investing. Reproduction without written permission is strictly prohibited and will be prosecuted to the full extent of the law. ©2025 MoKa Investors, LLC DBA Virtue of Selfish Investing. All rights reserved.
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